http://www.darcystalport.com/work daily 1.0 2023-11-07 https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534092542404-GR199ROT303VWM4M5WO6/B_SabraStory.png Darcy Stalport - Sabra website redesign https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534091221880-W27IEBCGA6NKMYL17A2M/Sabra_UserJourney_001_20160620.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095856801-EQ45HYYIND4B82EJZFLN/B_Recipes.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095969339-DJ1NLQ8S0Q68BWNIGQTH/Kitchen+Table+Expanded+-+Tablet.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095421457-EADKHXUCSGD854P0G92D/PDP+Hummus+-+Desktop.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095578850-5P29JT35RIIFRCTJX96Y/Category+-+Desktop.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095661067-VTB9UUD1PQ878IF4PDZL/Sabra_Coupons_AlwaysOn.png Darcy Stalport Coupon signup flow with incorporated progressive profiling module. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534095380061-Z5U1Q87DXNMSIUED274D/Homepage+-+Desktop.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534092043709-YX1IECKLCKRV1AG499W9/Sabra_SiteStructure_20160621.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534091276468-OCLFUMVNHZBUH3POEOCS/Sabra_UserJourney_002_20160620.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534092437135-BWGF5YWQ0IANBOFNL441/Mobile_Collage.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534373905512-HI6JN5TGISUD1PO23KUA/Priceline_Landing.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104676440-STC774R253TBC3J8G6D1/Screen+Shot+2017-06-21+at+1.58.35+PM.png Darcy Stalport High-level user flows The deal creation aspect covered 5 user flows, which we evaluated, benchmarked, redesigned, and tested. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104567454-ILJZLDI14AVMWYVAVDHL/554ea336578323.572139e75b018.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534369859675-DVJ4O1GQG0QZ9WT94ND2/process.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534370196582-GGN6KZ7WDDADPRB148HE/Screen+Shot+2017-06-21+at+2.36.11+PM.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534371113154-WZTILDM5RX6RQCSHBKTM/option1_wires.png Darcy Stalport Approach 1. - Multiple steps with clear guidance on top, and the ability for user to choose the type of deal they were creating at the outset. Though simple, the hotelier would need to perform this same task for each deal type multiple times in order to be considered competitive; the approach was too slow for large hoteliers with complex deal offerings. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534374212395-L4HCFWAJOAYACIZJHCC8/Option3.png Darcy Stalport Final - The approved approach was a single scrolling page with cards for each section and a persistent right bar for guidance and calulations. In testing this helped give users the perception that they were always working on the same thing, and going forward didn't feel like a large commitment. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534371495644-QKMR2K8JGNPEE37TLO5A/option2_wires.png Darcy Stalport Approach 1.5 - Similar to approach 1, the revised approach 1.5 also was a multi-step design that gave the user the ability for user to choose the type of deal they were creating at the outset. The revision provided clearer feedback, including a persisting calculator type experience to provide a example of the deal price based on the user's settings. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1566001254424-2SWR4G9A32FN08IV9R4T/AmznPortfolios001.png Darcy Stalport “We have different budgets for each brand in each month. With some brands having over 50 campaigns, this makes it much easier to manage the total budget rather than needing to manage at the campaign level. Overall, the implementation process was very easy and intuitive. The performance view is nice, but it doesn’t contain product display. Once setup, the portfolio level budget caps are exactly what we need to help limit spend by groups of campaigns.” - Fortune 500 Amazon Advertiser https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534393591751-5B7SNVP164I0KS2K8RAD/Calendar+Specs.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534862062664-CT73PV1FGQIA7PTMMY1Q/SC+Flow.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534393635420-JNLWGCY2ENZOYOKM9ON6/Preset+Date+Range+Picker+-+Specs.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1566002679577-8D5M5OV5K00Q0J3I7957/Screen+Shot+2019-08-16+at+5.40.41+PM.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1566002697110-8S5H08B1OOIHN551S7S8/001_AMS_Manage-Entities.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1566002732236-CKYF3K83OQ31URX2O82T/003_AMS_NoGroups-Create.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1566002752551-BOYD4EKIWH27H583JX2N/011_AMS_Group-withCampaigns.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534378377487-JFEL06LS23FSYE5NZNL9/AMS Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534862148776-OIOATOTA3UMBBLULSCDV/SP+001.2_Out+of+Budget+Alert-single.png Darcy Stalport - Save time with automatic notifications to quickly see when campaigns are running out of budget Real-time budget notifications now appear at the top of Campaign Manager in both Seller Central and advertising console (formerly Amazon Marketing Services, or AMS) accounts, where advertisers create and manage their ad campaigns. By viewing notifications when you log into your account, you’ll know when Sponsored Products campaigns are out of daily budget or have spent at least 80% of the budget, as well as the total number of campaigns affected. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534861968999-SPDRMCFDOU890QUYFJGK/Seller+Central02.png Darcy Stalport - Leverage tailored recommendations to optimize your budgets Click your notification to see recommended budget increases for each campaign that is out of budget or at risk of going dark. Recommendations are based on the campaign’s historical spend rate, expected traffic, and seasonality. These are updated in real time based on both changes you make to the campaign and Amazon traffic variations. The links will take you directly to Campaign Settings, where you can apply the budget recommendation with one click and keep your campaign running. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534171935778-J9PL7N8L0634XXGYJDFK/flow.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172651625-8UKWKR6YL0TJ0KKC7EFE/034.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172649055-MHV68KA4KV1AX07UBVD5/003.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172649797-SSI8WLCOILZQE7S4DBLM/019.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172650417-P50YFTPZJIL67QO1AC01/021.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172650634-WZOQX3VQK94KP2XNX42L/024.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534172651712-EL9VDFGIEQZYMXHCGR39/029.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534171920886-VT8F5WYY16MHLCV1DZWR/findings.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534170993332-0204LFM87W4NRFEOZSAY/tablet.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534399612892-QKRJLVRIVF8BOLUEJXXV/home_VD.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534399675194-48W2KHOYAJGBUB5BIKIW/project_VD.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534173824352-ZHBPAGU9XUV6SDFJFYGE/Process.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534399638306-KDXY96TVGRFZXL8BXQ0U/IMport_VD.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534399690370-FFVUOFHSSLH4V1CH33P1/union_VD.jpg Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534399706601-8X9POUAPBDE4VWEUT6PK/import+floe.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534373078558-1F8R3PJ7MBJWTTDTG16J/navoptions.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534374791825-X5DR31OYHPMP2LBCUJDM/image-asset.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534374604366-K7I3MJ203EFQT11ZTQHG/Home_sm.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534374696323-AGRJZUT6OOPH96M0032G/image-asset.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534373171487-WNEVU6UQFV1QO2FNU8Q5/Options.png Darcy Stalport 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https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534376663001-3SE8Q74C7NXBWIYWHTWO/BABWProcess.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534379652824-IBX068GWZL64HDHTTYH9/Page+4.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534379678114-I8U24MJ72SGNJE0Q5AVB/Page+5.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534379630753-99XURXABV64J26XSL86B/Page+3.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534379568732-H2IULJ4N57A8MFJVB4P2/Page+1.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534379578644-ARTSOA7WCW4POZ9Z6T25/Page+2.png Darcy Stalport https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534390910205-DGWUJQ7DF3G4ABGOUZ8F/isoImage.jpg Darcy Stalport 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http://www.darcystalport.com/comingsoon daily 0.75 2018-04-25 http://www.darcystalport.com/not-work daily 0.75 2018-08-12 http://www.darcystalport.com/about-me daily 0.75 2023-11-07 https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534402341076-VG3UF8SWDRIIPIVY5DY6/Darcy.jpg About Me - Meet Darcy... ...a friendly guy, with a crap ton of experience thinking about how users come first. He even made up a phrase to describe it: 'user empathist'. It’s not a real word, but who cares, because you figured out what it means anyway. Some may call him strange, weird, or quirky, and they're right! For those who don't agree, let's get to know each other better. https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1699390425414-QXZPDBEKCID1DP8KCCZ8/FullSizeRender.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1699390423813-J2MWCTSCJEASPTKMIZBH/Snapseed.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1699390423951-E8J8U7ACKN7SSRG2YGTL/FullSizeRender+3.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1699390424751-MDMHLIYMEGSGUMRP3GUM/FullSizeRender+2.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104436564-W907EGPTU93GJV6OEJEF/36087333_10160468083020006_6925960069917966336_n.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104439069-LHZ8X8RG84891DEMG4CW/20664482_10159132594575006_1768723707702757778_n.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104438266-X4LSVR92B7OV1JCLMDWY/14656410_10157667598335646_1197102197896788975_n.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534116243831-EGKOA2L2Z3VUBCG1FPP3/IMG_1298.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534116250726-KV2YMK9EDQ6P6R3RV0L4/IMG_9057.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104438065-K4V3M7S8M0F898TXGL1G/12828967_10156652331895646_7217621595199762109_o.jpg About Me https://images.squarespace-cdn.com/content/v1/53c44f67e4b089c3a2e6f042/1534104436362-IFPZ03XKH5EPONNQY7GJ/270023_10100706790208573_4535968_n.jpg About Me http://www.darcystalport.com/contact-me daily 0.75 2019-09-25